How I Set My Startup’s Savings on Fire (And What You Can Learn from It)

I spent the first year of my startup setting our savings, investor dollars, and runway on fire🔥

Here’s my startup confession and how you can learn from it:

The whole reason you start (B2B) startups is to find a real pain in the butt for businesses, build a solution to help them get rid of said pain in butt, and exchange money to give them your solution.

For the first year of Townee, I was talking and selling to anyone and anything with a pulse.

The problem with this?

In the #startup world, TIME is your most precious commodity.

And for me, my only free time was after talking with consulting clients & my restaurant business’ store hours…

AKA there wasn’t much of it.

When you’re spending it selling to the wrong people (people that won’t buy) you’re essentially setting your valuable time and money on fire🔥

Don’t do what I’ve done...

On your first call/email/communication, make sure you qualify each prospect with a simple checklist of key characteristics — ones that give you a REALLY good idea of whether or not they have the problem you’re trying to solve✔️.

Are you able to check off most (if not all) of your qualifying characteristics? It’s go time!